Bernard Robinson & Company Adopts New Brand to Reflect Firm Growth
Bernard Robinson & Company LLP, a full-service accounting and advisory ﬁrm headquartered in Greensboro, NC, has adopted a new brand: BRC. The ﬁrm is in the process of introducing the BRC brand and a new logo in all digital and print communications.
“The new brand reﬂects our organization’s evolution from a powerful local accounting ﬁrm to a multidisciplinary team that serves clients across the Southeast and nation, “says Wade Pack, Firm Managing Partner at BRC. “It’s ﬁtting that the introduction of a new brand coincides with the completion of our 70th anniversary. While we have added new services and locations through the years, our company’s commitment to exceptional client services remains the same. Our new brand and tagline convey that commitment while also representing the modern, dynamic organization we have become.”
Bernard Robinson & Company was established in Greensboro, NC, in 1947 by Bernard “Bernie” Robinson. Today, the Firm has more than 140 employees and operates as a leading CPA ﬁrm with top business advisors engaged in helping middle market and private companies, not-for-proﬁt organizations, small businesses and government entities. BRC also has proﬁciency and teams working in many speciﬁc Industry Groups. BRC’s Service Lines include: Assurance, Tax, and Advisory Services with recently expanded International Tax Services and IT Risk Advisory Services.
“Our new tagline — Balanced, Responsive, Connected — conveys our company’s values,” says Tracey Flynn Martin, BRC Partner. “We are committed to a balanced work environment that allows our employees to achieve their professional and personal goals.
We help clients succeed by being responsive to their individual needs, offering not only options but opinions and staying abreast of the changing landscape in the industries we serve. Most importantly, we are connected to our communities through involvement in with a variety of non-proﬁt, professional, and civic organizations. Each employee is encouraged to ﬁnd a cause they are passionate about to better the community.”
BRC was named the Best Employer in North Carolina among small to medium-sized companies in 2017 by Business North Carolina magazine and recognized in the 2017 list of Best Accounting Firms to Work For by Accounting Today.